Cooking

Dominic Tsang

Growth & Ecosystem Manager

Building at Xverse. I help bring Bitcoin to more people through content, community, and creative GTM.

Dominic Tsang
About

A bit about me

8+ years in social media, content marketing, KOL management, partnerships, and community growth. Crypto, web3, video production, biz dev. I make content that goes viral, close deals with brands you've heard of, and use AI to scale my workflow.

What I do

Social Media Marketing KOL Management Content Strategy Strategic Partnerships AI Automation Community Growth
Partnerships & KOL

Ecosystem partnerships

Managed partner relationships across wallets, L2s, infrastructure, media, and community projects. Click any name to see the collaboration.

Google Starknet Ledger USDCUSDC WBTCWBTC CoinGecko Spark BOB Lombard KeystoneKeystone MoonPay StacksStacks
2M+ Product users
127K+ Followers grown organically
80M+ Impressions
100+ KOLs managed globally
50+ Partnerships
40K+ Campaign registrations
Campaigns

Campaigns

Creative Campaign

What The Fork

Bitcoin soft-fork advocacy campaign featuring a dedicated website, merch line, and community activations.

61.8K Launch impressions
4,246 Wallets signed
35.67 BTC supported
View Campaign
Product Launch

Xverse Card Launch

Full GTM for Bitcoin's first self-custody spending card. Produced AI video teasers, KOL seeding, SEO landing pages, in-app push.

3K+ Signups in first week
26K+ Launch impressions
Full GTM End-to-end
View on X
GTM Campaign

Native Staking Launch

Planned GTM content wave for native BTC staking launch. Blog, video, and AI-generated content including Starknet free gas awareness video.

Top 10 BTC Staked on Starknet
Top 5 By delegator count
1 month Time to ranking
View on X
Partner Campaign

Starknet Integration

Co-managed cross-team GTM with Starknet across marketing, product, and engineering. Drafted content, coordinated timelines, and arranged visuals.

1,713 Community posts on Radar
View on X
Partnership Campaign

Xclusive

Managed partner giveaways across 10+ projects, driving 40K+ registrations to the Xverse ecosystem.

40K+ Registrations
10+ Partners
19.6K Top post impressions
View Campaign
Product Marketing

Touch Grass

Grew grass on the Xverse app icon as a product Easter egg. Community spotted it organically and shared across X.

50+ Organic community posts
View on X
Brand Content

Content & Creative

Should we add this feature?
Community Engagement

"Should we add this feature?"

X's sensitive content blocker, but instead of sensitive content it shields you from unexplainable portfolio losses.

965 Likes
160K Views
View on X
Xverse Undo
Creative Content

Xverse Undo

April Fools product announcement. "Bad swap? Overpaid for a JPEG? Undo it." Timed perfectly for CT.

315 Likes
33K Views
Apr 1 April Fools
View on X
Living the dream
Video Content

Living the dream. Still buidling.

Crypto trader living the pre-rich life.

1,044 Likes
136K Views
View on X
Breaking
Video Content

Breaking:

Short-form vertical video. AI-generated product teaser.

500 Likes
141K Views
View on X
Bitcoin Conference
Video Content

What are we breaking today?

On-the-ground event content with open-ended CTA to drive replies.

307 Likes
8.5K Views
View on X
The Intern

Personal brand & content

Created the "Xverse Intern" persona on the brand's X account. It started as a joke and became a recognizable content brand. Also post as @dominik_btc — threads, memes, and culture content.

Wake up, stare at Xverse

"Wake up, stare at Xverse, go back to bed."

4,418 likes · 358 RTs

@xverse · Intern Persona

"Dom's boxers" — #1 post in Xverse history

A joke post outperformed every product launch, partnership, and campaign in the account's history. Confirmed there's an elephant on the boxer.

View on X

The Intern Persona

Top Intern post + #1 post in Xverse history

Leonidas tribute thread

@dominik_btc

"Leonidas - The Runes Father."

View on X

Leonidas - The Runes Father.

1,234 likes · 394 RTs · Tribute thread

Runes are dead meme

@dominik_btc

"Runes are dead. And I took that personally."

View on X

"Runes are dead" — contrarian meme

641 likes · 151 RTs

What you actually do at a crypto conference

@dominik_btc

"What you actually do at a crypto conference"

View on X

Proof of Business Development

140 likes · Culture content

“

Highly creative content operator with a strong eye for ideas that stand out and fit the brand.

Ken Liao

View on LinkedIn
CEO, Xverse
“

Xverse stays goated. big love to @dominik_btc and his team

Franc1s

@FullTiltFrancis
Binance
“

intern is a bonafide rockstar

Janlo VDH

@thenewgold_btc
Head of Growth, Xverse

Speaker at Ordinals Asia · ETH HK · Bitcoin Summit · Taipei Blockchain Week · BTC Korea · Token2049